Privacy policy

This privacy policy sets out how Family Links uses and protects any information that you give Family Links.

Family Links is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy policy and applicable privacy laws.

Family Links may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 14 July 2021.

Who are we?

Family Links is a UK registered charity dedicated to empowering children, parents, families, schools and workplaces to be emotionally healthy. You can contact Family Links by emailing or by writing to Family Links, Units 2 & 3 Fenchurch Court, Bobby Fryer Close, Cowley, Oxford, OX4 6ZN, UK.

How to contact us regarding your personal data?

To contact Family Links regarding our processing of your personal data, email

How do we notify you of changes to this policy?

Family Links may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 08 July 2020.

What are your rights?

Family Links recognises that your personal data belongs to you and we don’t wish to use it in ways that you don’t want us to.

You can control whether or not you receive email newsletters from Family Links by subscribing to our newsletter, and you can always unsubscribe by selecting the unsubscribe link in the footer of any newsletter you receive from us.

You can also exercise a variety of rights regarding our use of your data:

  • You can ask us for a copy of the information we have about you

  • You can ask us to correct any incorrect data we have about you

  • You can ask us to delete your data

  • You can ask for your data in a common, machine-readable format

  • You can object to any processing we do on the basis of legitimate interests or to any automated decision-making

  • You can ask us to restrict the processing of your data


To exercise any of the foregoing rights, email or call 01865 401800. Note that some of these rights aren’t absolute — for example, we may not be able to forget you if we have to keep some of your data to comply with the law — but we’ll evaluate your request in accordance with applicable data protection laws. Family Links will respond to your request within one month of receiving it. Also, note that you have the right to lodge a complaint with the UK Information Commissioner’s Office or the supervisory authority in your country of residence or place of work.

What data do we collect?

When using any of our websites and/ or subscribing to our newsletter we may collect the following information:

  • Names and job titles

  • Contact information including email addresses, physical addresses and phone numbers

  • Demographic information such as regions, preferences and interests

  • Other information relevant to customer surveys and/ or offers


You may choose to restrict the collection or use of your personal information in the following ways:

  • whenever you are asked to fill in a form on the website, look for the box that you can select to indicate that you wish the information to be used for direct marketing purposes

  • if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by selecting the unsubscribe link in the footer of any newsletter we send you or by emailing us.


Automatically collected information

Certain data about the devices you use to connect with Family Links and your use of the website are automatically logged in our systems, including:

  • Location information. This is the geographic area where you use your computer and mobile devices, as indicated by an Internet Protocol (IP) address or similar identifier when interacting with our Site.

  • Log data. As with most websites and technology services delivered over the internet, our servers automatically collect data when you access or use our Site and record it in log files. This log data may include the IP address, browser type and settings, the date and time of use, information about browser configuration, language preferences, and cookie data.

  • Usage information. This is information about the Family Links website and how you use it. For example, we will know how many users access a specific page on the Site and which links they clicked on. We use this aggregated information to better understand and optimize the Site.

  • Device information. These are data from your computer or mobile device, such as the type of hardware and software you are using (for example, your operating system and browser type), as well as unique device identifiers for devices that are using the Family Links website.


What happens if you don’t want us to have your data?

You are not required to provide personal data to us. Note, however, that your failure to do so may affect our ability to provide the services you request.

How do we use your data?

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping

  • Administering tasks in fulfilment of contracts

  • We may use the information to improve our products and services

  • We may use the information anonymously for statistics and reporting

  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.

From time to time, we may also use your information to contact you for market research purposes. We may contact you by email or phone.

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

On what legal basis do we process your data?

We process your personal data on a variety of legal bases depending on the use. Sometimes it is necessary to process your data for us to comply with our legal obligations or for the performance of a contract. We will process your data to send you email newsletters with product updates and offers if you have given us consent or if you’ve been in touch about similar resources in the past and we have a legitimate interest to think you might be interested. You have the right to withdraw consent.

How are we using your data based on our legitimate interests?

We may process your personal data for the purposes of our legitimate interests, provided that these uses aren’t outweighed by your rights or interests. For any uses we justify on the basis of legitimate interest, you have the right to opt out of such processing by emailing

Are we doing any automatic decision making?

We are not currently doing any automatic decision making.

With whom are we sharing your data?

We may disclose your data to service providers who render services to us or you on our behalf (all of which are contractually obligated to act only on our instructions and in accordance with applicable laws, including GDPR). We also may disclose your information if required by law, requested by law enforcement authorities or to enforce our legal rights, such as pursuant to a subpoena or to HMRC.

When you visit, we use the Google Analytics service to collate internet log information and details about visitor behaviour. We set options in the Google Analytics service so that you cannot be identified directly or indirectly. Google Analytics sets cookies on your browser to log a visitor’s journey through the website pages. Please see the section entitled Cookies set by Google Analytics service in this privacy policy for more information.

Where are we sending your data?

Family Links stores users’ personal data inside the European Union. Some of our service providers may lie outside the EU. Therefore, sometimes we may transfer your data outside the EU. If we do, we ensure your data is processed only in countries that provide an adequate level of protection for your data or where the recipient provides appropriate safeguards, such as model contract clauses, binding corporate rules, or mechanisms like the EU-U.S. Privacy Shield framework.

How long do we keep your data?

We keep your personal data in an identifiable form for as long as we have a legitimate reason to use the data and as required by law.

Information logged by the Google Analytics service is held for no longer than 26 months. Holding the information for this length of time is useful for us to compare visitor interactions over time with previous years.

Any User data held on Moodle is kept for 13 months from when the User confirms their account. Responses to feedback survey are stored anonymously and kept for ongoing quality assurance of the course and platform.

Cookies set by WIX

Our website is built using Wix and hosted by Wix. There are two types of cookies that Wix places when you are using the Family Links site: 

Strictly necessary cookies: These are the cookies that let our visitors browse through the site. They are also necessary for security reasons. 

Functional cookies: These cookies "remember" registered visitors/customers in order to improve their user experience.

More details on the types of cookies our site uses, including the cookie name, expiration time and description, can be found here.


Cookies set by Moodle

Our Learning Management System site ( is built using Moodle and hosted on a web server in the EU provided by

Two cookies are used on this site:


The essential one is the session cookie, usually called MoodleSession. You must allow this cookie in your browser to provide continuity and to remain logged in when browsing the site. When you log out or close the browser, this cookie is destroyed (in your browser and on the server).


The other cookie is purely for convenience, usually called MOODLEID or similar. It just remembers your username in the browser. This means that when you return to this site, the username field on the login page is already filled in for you. It is safe to refuse this cookie - you will just have to retype your username each time you log in.

Cookies set by the Google Analytics service

When you visit the Family Links website, the Google Analytics service will set cookies on your browser so that it can remember what pages you visited and how you interact with the page content.

Cookies set by Google Analytics are detailed as follows:

Cookie name:


Expiration time:

2 years


Identifies an individual visitor by assigning a randomly generated client identifier (Client ID). Included in each page request.

Cookie name:



Expiration time:

24 hours



Identifies a Session ID and along with the Client ID helps group the visitor journey for each browser session.

Cookie name:



Expiration time:

1 minute



Throttles request rate, limiting the collection of data on high traffic sites. Helps with the Google Analytics performance.

Manage your browser’s cookies

The following links provide information on how to manage cookies on the specified browser or mobile operating system. If so desired, cookies for Google Analytics can be blocked.

You can find out more about cookies, how to see which cookies are used and how to manage them here: All About Cookies.


Prevent websites from tracking you

The shop.familylinks website will honour a request made by a website visitor to not be tracked. This request can be made by setting the ‘Do Not Track’ option in your browser’s privacy settings. For more information please see: Whenever we encounter the ‘Do Not Track’ option, we will not load any visitor tracking software. 

For the we use Wix, which doesn’t change in response to “Do Not Track”, however, you can control cookies in most browsers, choose whether or not you accept them and remove them. You can also set most browsers to notify you if you receive a cookie or you may choose to block cookies.