State of the Nation: Understanding public attitudes to the Early Years

A report by Ipsos MORI, in conjunction with The Royal Foundation of The Duke and Duchess of Cambridge.


Science tells us that a child’s experiences from conception through their first five years will go on to shape their next 50. It tells us that the kind of children we raise today, will reflect the kind of world we will live in tomorrow. It tells us that investing in the start of life is not an indulgence, but economically, socially and psych